TikTok started as a video sharing platform and now turned into the hottest platform for the youngsters. TikTok has more than 800 million active users around the world. The platform’s popularity growth is only due to its interactive and authentic content. Most of the TikTok users are Generation Z and young Millennials. Due to the immense hype of the TikTok platform, people of all ages are getting into the platform. Where most of the crowd goes, there the brand marketers make their way. It is because the marketers do not have a higher chance to build engagement with the Gen Z audience rather than the TikTok platform.
The marketing strategy may be new to the TikTok field, yet the brands are figuring out all the opportunities to grab the attention of the audience. One of the best marketing strategies that marketers are trying on the TikTok platform is TikTok advertising. Many ways are there to advertise on TikTok. If you are a marketer trying to build your audience on TikTok, you can subscribe to the Wooxie tiktok views and buy various TikTok services from it.
If you are new to TikTok advertising, don’t worry! Here, in this article, we will check out the six ways to advertise on TikTok.
Best Ways To Advertise On TikTok
Marketers of all brands and businesses are trying out all the opportunities to enhance their marketing skills in TikTok. One of the ways of marketing is TikTok advertising. Below are a few ideas of advertising on TikTok.
- In-Feed Advertisements
Brands and businesses can run in-feed short video ads to capture the attention of the viewers or users. You can run in-feed video ads based on three actions, such as Cost-Per-Click (CPC), Cost-Per-Impression (CPM), and Cost Per 6 seconds View (CPV). In these types of ads, you can target based on gender, age, and location. The marketers can also customize audiences using the options whitelisting and blacklisting profiles. Using these ads, you can easily create an engagement with the audience.
- Brand Takeover Advertisement
The brand can grab immediate attention through Brand Takeover advertisements. These ads display whenever the TikTok user opens the app. The main aim of these ads is to make the users click onto the Call-To-Action (CTA) button on the ad and visit its landing page. The landing page can be an external or internal link. If the users do not want to click on to the CTA, they can skip the ad.
- Hashtag Challenges
TikTok hashtag challenge ads are a part of challenge culture on the platform. These hashtag challenges ads help in encouraging user-generated content and also promote branded hashtags. These ads can appear on the Discover Page. On clicking the ad, it takes the users to the instructions page. The most prevalent challenges arise on the For You page. Though brands can create their hashtags without buying it, the branded hashtag challenges provide guaranteed impressions. You can buy tiktok likes to gain more authentic followers instantly and improve your reach on TikTok.
- Branded Stickers
On creating branded stickers, the brands can easily entice the audience to create an engagement with the content. For example, the NFL released AR filters where the users can find in the video creation tool in the “football” effects folder. These filters received a significant interaction with the audience. Thus, these ads create a new interactive experience for the users rather than the old traditional types of advertisements.
- Shoppable Advertisements
The new shoppable advertisement format on TikTok is The Hashtag Challenge Plus. It is the combination of hashtag challenge and shoppable ad. Here, the brand sponsors hashtags and create an experience within the TikTok platform for the users to analyze the video and products. In the hashtag challenge page, the video tab shows a heap of video with the tagged hashtag where you can create your content too. Whereas, the explore tab leads the audience to the Shopping experience. There is also a “Shop Now” link that takes the user to your website.
- Influencer Marketing Ads
In influencer marketing ads, the brands can partner with a TikTok creator who creates an authentic sponsored content and shares with the audience. Many brands have a great experience with influencer marketing. The brand can have an outstanding success through influencer marketing if they give the freedom of creativity to the influencers. You can also analyze the results of a TikTok influencer campaign. It has now become popular among the marketers on TikTok.
TikTok advertising is a great marketing tool for brands and businesses. Make use of the above six ways to advertise and develop a more significant engagement as well as higher ROI on TikTok.