TikTok is a popular social media platform that encourages users to create, upload, and share short-form video content. The more talented, technical, and proficient users create original content and become the TikTok Influencer on the platform. TikTok video support short-form video content up to 15 seconds long and where TikTok users can string four 15 seconds of video content into 60-second video content.
TikTok conquers younger generation audiences, mostly Generation Z and Millennial audiences. TikTok’s recent statistics prove that more than 40% of active TikTok users are aged between 14 and 25 years old. TikTok audiences share more variety in types of videos from lip-synching to skill videos, music, dance, comedy skits, challenges, and much more. With its increased demographics, TikTok supports brand marketing and advertising by providing the opportunity for marketers to promote their business on TikTok. TikTok users started sharing videos featuring branded products and accessories.
What Makes TikTok A Popular Platform?
TikTok is a video sharing application that primarily focuses on content creation and entertainment. Byte Dance owned TikTok, a Chinese based company, and the application has been downloaded more than 1.5 billion in the iOS store and Android store. TikTok was developed in 2018 after merging with the two popular music streaming app called Musical.ly, and Douyin. Musical.ly is an entertaining application, highly accessible by teenagers in Western countries and Douyin is another popular video application accessible in the Eastern states. Currently, TikTok is available in 155 countries globally and supports more than 75 localized languages.
User-generated content is the primary factor that makes TikTok so popular and competes with other giant social media applications like Facebook, Instagram, YouTube, Twitter, and much more. TikTok has stated that it is an entertaining platform and not a lifestyle sharing medium. Anyone with a TikTok account can become a content creator or Influencer, allowing users to create authentic content through mobile phones. Sometimes TikTok looks funny and cringy, but definitely an addictive platform.
TikTok Focuses On User-generated Content
TikTok, as an entertaining social media channel, focuses and encourages user-generated content. TikTok communications are only short-form video content, and this makes clear that TikTok doesn’t support image or text creation and sharing features. Whether you are creating content for personal accounts or promoting content, it is essential to create funny, satisfying, exciting video content to increase audience engagement. Create authentic content and sprinkle it with compelling captions to attract new audiences. Also, Trollishly offers various TikTok services to increase account popularity.
Everyone Can Be A Content Creator
TikTok is a user-friendly platform, where everyone with a TikTok account can become a content creator or TikTok Influencer. To become a content creator, you do not need pro devices, cameras, or development area. Instead, you can shoot your video through an in-built start-stop recording option on the application and edit with amazing in-built TikTok filters. When TikTok likes and follower increases, engagement rate increases.
User-generated Content Puts The Customer First
TikTok has a user-friendly interface that allows users to edit filters and effects at their own convenience and creativity. Researchers reported that user engagement is higher on TikTok when compared to other popular social media applications. Since its launch, TikTok gained popularity and a higher engagement rate in three years, and the most popular social media, Instagram, took almost six years to increase its popularity. This clearly shows that TikTok does not have any sign of slowing down in its popularity.
For any social media, it is hard to keep up with ever-changing trends and features. But, TikTok with its hashtag challenges, gains more user attention and participation. Many businesses use branded hashtags challenges to increase more user participation and user-generated content.
User-generated Content Creates Community
The term user-generated content itself defines that anyone can become a content creator. User-generated content on TikTok is highly increasing in terms of various factors such as hashtag challenges, brand takeovers, and much more. User-generated content not only increases their reach but also creates a brand persona and connects many users to it.
TikTok users share the same hashtag across their community networks, which in turn increases more users performing challenges related to the same hashtag challenge. TikTok recent 2020 statistics prove that more than 40% of TikTok users are teenagers who build an active community of network. User-generated content gains more exposure to increasing followers. TikTok is full of user-generated content sharing emotional connection communicated to existing and new customers.